With this project, I wanted to challenge myself to design a website that could best capture 100 Thieves as a lifestyle/streetwear brand and as a global leader in esports. Tackling this challenge meant borrowing design elements from both spaces in order to create a design that was both neutral yet eye-catching, effectively capturing both audiences.
Though a primary focus of the project was to seamlessly blend 100T's esports and streetwear focuses, I decided to design some unique aspects for the storefront. The background changes to white to better let products stand out while the 100 Thieves logo reverts to the classic white. The idea was to differentiate the branches of the brand with subtle color changes.
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