To celebrate 5 Hour Energy's partnership with North American esports organization Counter Logic Gaming (CLG), a marketing campaign named "Choose Your Extra Strength" was created. The initiative revolved around 6 CLG jerseys which would resemble 5 Hour Energy's Extra Strength product line. Upon creation, promotional material would be created alongside a webpage where fans could vote for their favorite jersey which would then be produced for sale.
As the sole designer tasked with this project, I handled the design of all 6 jerseys, modelled carefully after their accompanying 5 Hour Energy bottle designs. Upon creation, I coordinated with CLG's in-house photographer in order to facilitate the vision I had in mind for the promotional campaign. This led into the execution of social and web material to promote the campaign.